CHN

Strategic Vision

Illuminate the road of dreams

  • Platformization Strategy


    Dossen currently operates under 8 brands,and brings Fairfield brand by Marriott into China.

    Our 9(including Fairfield by Marriott) brand cover a wide variety of market segments, from economy to high-end, from business to leisure travels, and from short-term accommodation to long rent apartment.

    We strive to build a strongest platform with large and diversified portfolios to cover different targeted markets.

  • International Strategy


    With international layout and steady development, we have established international standards for our products, operations, investments and developments teams.

    Continuously build and manage more high-quality hotels internationally.

    Continuously promote the internationalization of the group’s operations, aiming to become a world's first class hotel group and a respected hotel brand in the world.

  • Financial Strategy


    To build the most distinctive and influential financial brand in the hotel industry, based on platform strategy and international strategy, guided by serving hotel practitioners, investors, upperstream and downstream of industry chain, through cooperation with the capital and project platforms like commercial banks, fund companies, asset management companies and real estate developers, and by providing precise financial services and investment products at home and abroad.